About
GenuineMorocco is a Morocco/US partnership that provides personalized tours of Morocco. We work with agents and at times clients. Ask most companies what makes a luxury tour of Morocco, and you’ll hear the same list: private cars, airport and hotel pickups, beautiful riads, experienced guides. We provide all of that. But if that were the whole story, we wouldn’t have started this company. For us, luxury looks like a small cooking class in a Berber home, where the recipe isn’t written down anywhere because it never needed to be. It’s arriving in Fes and realizing your guide already knows you love photography, or textiles, or Roman history — because we’ve been paying attention since your very first email. Luxury, the way we practice it, is built from three things: communication, attention, and engagement. Everything else follows.
